The white-red background now has three wide vertical lines; a black outline surrounds the face. If you’re staying at home, KFC Delivery is available from Uber Eats, Deliveroo & Just Eat. In KFC’s current logo as well as the four logo designs that preceded it, though, the KFC acronym was used instead of the restaurant’s full name. About the Company:. His face previously had a more serious look but over time, it has been made more friendly. KFC has admitted its famous Finger Lickin’ Good slogan is not quite right for the era of face masks and official hand-washing advice, as it launches a new advertising campaign with a change … The developers changed the shape of the logo to trapezoidal and improved the portrait. But KFC's Colonel Sanders has been left almost unrecognisable by a surprise logo change which has shaved years off his appearance. KFC says the 64-year-old saying "Finger lickin' good' doesn't quite fit in the current environment. Kentucky Fried Chicken is pressing pause on its popular slogan during the fight against COVID-19. DESIGN ELEMENTS OF KFC LOGO The colonel has always been a distinctive feature of the KFC logo. Download the KFC app, browse the menu, and pay from your phone. And rest assured that we are following all the safety measures, as we’ve done throughout – contactless handover, regular sanitising, and social distancing in the kitchen, to name a few. The reasoning KFC gave behind this was that the word "fried" was often associated with very unhealthy foods and that their menu went beyond just fried chicken, though other rumors state that it was changed due to the use of the word "chicken". Up until 1991, the name “Kentucky Fried Chicken” was spelled out in the company’s logo. . The official Internet headquarters of Kentucky Fried Chicken and its founder, Colonel Sanders KFC or Kentucky Fried Chicken is an American Fast Food Company founded by an entrepreneur, Colonel Harland Sanders who started selling fried chicken from his roadside restaurant in Kentucky in 1930. The 1991 logo was the first logo to have the company refer to itself as "KFC" rather than "Kentucky Fried Chicken". KFC announces it's temporarily getting rid of the 'Finger Lickin' Good' slogan because of the coronavirus, adding that it'll be back when "the time is right." The latest KFC branding redesign took place in 2018. There is the abbreviation KFC in italics. The graphic sign is placed on the central strip – white. The Colonel's moustache was completely removed on 1 November to raise awareness of Movember, a month in which participants attempt to grow their own moustache while raising money for charity. In this article, we discussed KFC history and its logo design journey with time.