And while it may be true that gel foam sleeps cooler than less expensive, older generation memory foams, I found that the latest generation memory foam … Additionally, the cellular structure of the memory foam … examples of gel memory foam … So in other words, the gel is a coolant that regulates the body temperature. Cooling gel memory foam is a specially formulated memory foam that contains gel beads designed to help absorb heat and draw it away from the sleeper. When it comes to gel foam and memory foam, you’re going experience a similar amount of comfort; the real pickle is the choice between the heat-retention and lower price of memory foam or the higher cost but cooler sleep of gel-infused memory foam. The LUCID Latex Hybrid Mattress is moderately priced, while the Brentwood Home Cypress Cooling Gel Memory Foam … Among the more affordable cooling gel memory foam mattresses are the Iyee Nature Cooling Gel Memory Foam Mattress and the Classic Brands Cool Gel Ventilated Gel Memory Foam. The hype is that it sleeps cooler than memory foam — and the claim is that this heat issue is a serious problem for those sleeping on memory foam. The gel that is infused into the memory foam acts like a cooler that helps to keep the body temperature low.